Do you take equity instead of cash?
Sometimes — but rarely as the primary compensation. The default is INR cash invoiced milestone by milestone, because that keeps the working relationship clean and the scope honest. Equity makes sense as an additional layer on Tier 4 (fractional advisor seat) when the business is pre-revenue and the work compounds for 12+ months. Typical structure: standard advisor grant (0.1-0.5%, 2-year cliff-free vest, single-trigger acceleration on acquihire). I do not take equity-only deals from companies still raising; founders need their cap table for the people building the product full-time, not for advisors.